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Manufacturing / Services · Sales Cloud · Service Cloud · CPQ

AWP Safety: Unifying three acquired companies around one scalable sales and revenue process

3Acquired companies unified

The Challenge

What had to change.

Three acquired companies were operating with different selling processes and pricing models, making it difficult to work as one business.

The disconnected model limited cross-selling and upselling, complicated live-contract management, and created friction in quoting and renewals.

What We Built

The solution, component by component.

  1. 01

    Unified the acquired companies around a single Salesforce business process.

  2. 02

    Restructured product catalogs and pricing strategies.

  3. 03

    Implemented guided selling to improve quote accuracy and consistency.

  4. 04

    Automated renewal workflows to support recurring revenue.

The Results

What changed after launch.

  • Sales teams across the three acquired companies could work from one shared Salesforce process for quoting and contract management.
  • Cross-sell, upsell, and renewal activity could be managed across the combined organization instead of within disconnected processes.

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