Salesforce B2B Commerce is not separate from Commerce Cloud; it is the business-to-business selling capability within the Commerce Cloud portfolio. Choose B2B Commerce for account-based storefronts, negotiated pricing, buyer roles, and repeat purchasing. Evaluate the wider Commerce Cloud portfolio when the program also includes B2C, order management, payments, point of sale, or multiple commerce motions.
Side-by-side
| Attribute | Salesforce B2B Commerce | Salesforce Commerce Cloud |
|---|---|---|
| What it is | The B2B storefront capability and editions within Salesforce Commerce Cloud | Salesforce’s broader portfolio for B2B, B2C, order management, payments, point of sale, and commerce services |
| Primary buyer | Business accounts with multiple buyers, roles, contracts, and purchasing controls | Depends on selected products: business buyers, consumers, service agents, store associates, or operations teams |
| Storefront model | Authenticated, account-aware B2B buying and self-service | Portfolio supports B2B and B2C storefronts plus adjacent commerce operations |
| Pricing experience | Account-specific catalogs, negotiated prices, buyer groups, purchase orders, and approvals | Varies by B2B or B2C product and edition within the portfolio |
| Ordering patterns | Bulk order, quick order, reorder, scheduled or repeat purchasing, and account workflows | Covers portfolio-specific B2B, direct-to-consumer, omnichannel, and post-order patterns |
| Order management | Order Management Lite or Full Order Management depending on current edition | Includes Salesforce Order Management offerings for broader omnichannel visibility and fulfillment |
| Data and AI | Current editions include packaged Data Cloud and Agentforce commerce capabilities | Portfolio-level Data Cloud, analytics, automation, personalization, and agent capabilities vary by product |
| Best fit | Manufacturers, distributors, and service providers building a business buying channel | Organizations choosing across several Salesforce commerce products or operating multiple selling models |
| Published pricing | Current editions use contact-for-pricing and GMV-based commercial models | Product-specific pricing is generally contact-based; selected services and success plans vary |
Choose Salesforce B2B Commerce when the program is specifically about how business accounts discover products, receive negotiated pricing, manage buyer access, place complex or repeat orders, and self-serve. Start with account, catalog, pricing, inventory, ERP, and fulfillment requirements rather than a generic storefront feature list.
Evaluate the wider Salesforce Commerce Cloud portfolio when the decision includes B2C storefronts, Salesforce Order Management across external channels, payments, point of sale, or a combination of business and consumer commerce. The portfolio decision should still resolve to specific products and editions before implementation.
Architecture before licenses
Stack Intelligence defines the target buying journeys, account and buyer model, catalog and pricing ownership, order lifecycle, ERP and inventory integrations, and the boundary between B2B Commerce, Revenue Cloud, Order Management, Experience Cloud, and external systems. The output is a phased commerce architecture and implementation recommendation.
Explore The Relevant ServiceSalesforce B2B Commerce is part of Commerce Cloud, so it is not a direct competitor to the portfolio. It is the better-specific fit when the requirement is account-based business buying; the broader portfolio matters when several commerce products or selling models are in scope.
Salesforce B2B Commerce provides B2B storefront and purchasing capabilities within the Salesforce Commerce Cloud portfolio. Commerce Cloud is the umbrella for B2B, B2C, order management, payments, point of sale, and related commerce services.
They cannot be priced as separate alternatives because B2B Commerce is a Commerce Cloud offering. Salesforce currently uses contact-for-pricing and GMV-based models for Commerce Cloud editions, with total cost depending on edition, volume, add-ons, support, and implementation scope.
No. Salesforce B2B Commerce is a product capability within Commerce Cloud. It can supply the B2B storefront portion of a commerce architecture, but other requirements may call for Order Management, payments, B2C Commerce, point of sale, or additional portfolio services.
Organizations planning B2C selling, omnichannel order management, payments, point of sale, or several commerce motions should evaluate the broader Commerce Cloud portfolio and select the specific products and editions that match those requirements.
Get a practical recommendation based on your product model, revenue process, data, integrations, and operating constraints.